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Francisco Martinez, MSc.

Los Angeles, CA - VP of Technology with over 18 years of experience in software development, enterprise architecture, product & delivery, and leadership & management. Major in Computer Science & Master of Science in Telecommunications/Electronics.
AI/ML

Using Cloud as an Innovation Platform: Google Cloud AutoML Vision & Lean Startup

The benefits of cloud computing and all its flavors have been well documented already. For the purpose of this post I will not dive deep into the overall pros & cons. I will focus on how cloud has changed the game within the context of innovation and how it has Read more…

By Francisco Martinez, MSc., 4 yearsDecember 7, 2020 ago
Strategy

Visualizing Product & Platform Roadmaps, Risks and Costs

Making a decision around IT and/or product investments can be a daunting task, as it comes with high level of accountability and risks for which you’ll need to do a thorough assessment of likelihood & impact.  This decision making process is something that although might fall within your responsibilities, it’s Read more…

By Francisco Martinez, MSc., 4 yearsDecember 1, 2020 ago
Strategy

CMS & Experience Platform Selection Process

One of the most common tasks that fall within your responsibility as a lead, director, or architect, is the decision making process around CMS platforms. You’ll have to evaluate different platforms, their capabilities and functionality, map it out to business, technical and functional requirements and the end result is a Read more…

By Francisco Martinez, MSc., 4 yearsNovember 30, 2020 ago
Management

What UX & Design Should Know About Web Technology

This is a story of working better together, becoming more efficient and producing best-in-class, high quality products as a result. I’m not talking about designers (both UX and Creative) becoming expert programmers, just about how general and high-level knowledge is often more than enough to make huge differences not only Read more…

By Francisco Martinez, MSc., 4 yearsNovember 29, 2020 ago
Management

Team Structure and the Impact on the Underlying Product Architecture & Quality

UX -> hands of to Creative -> hands off to Dev -> hands off to QA. Sounds familiar?  Teams that work as separate disciplines and in isolation are destined to be inefficient, inflexible and costly to manage. It has been proven many times that teams that are vertically aligned work Read more…

By Francisco Martinez, MSc., 4 yearsNovember 29, 2020 ago
Management

Successful Offshore: Tips and Best Practices

One of the recurring questions I get asked all the time is about how to setup successful and painless offshoring practices.  I’ve been lucky enough to have been on both sides of the coin. I was Director of Technology in our Costa Rica office, and therefore I was responsible for Read more…

By Francisco Martinez, MSc., 4 yearsNovember 23, 2020 ago

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Recent Posts
  • Delivery as a Product Pt.2 – KPIs & Metrics
  • Building High-Performance Product Engineering Teams – Purpose
  • Delivery as a Product
  • Designing for the Enterprise Pt. 1 – Enterprise Components
  • Universal Laws & Core Tenets in Technology
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