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Keep up to date with tech news, POVs, architecture and more.

Delivery as a Product

When you have a team that is building a customer-facing product, it’s a common mistake to build your entire product team and associated processes around the application. In fact, you can model everything as a product, Read more…

Testing & Personalization POV

But they complement each other… We should think about these tools as complementary rather than one or the other. In general, performance marketing’s goal is to drive higher conversion rates, create new customers/users and increase Read more…