Optimization Archives - techArchitect.io

Delivery as a Product Pt.2 – KPIs & Metrics

In Part 1 of the “Delivery as a Product” post, I described how important it is to capture and analyze metrics about your delivery pipeline. This is critical because one of the main goals of this productization of delivery is to relentlessly look for improvements. And you know how the Read more…

By Francisco Martinez, MSc., 2 yearsOctober 30, 2022 ago

MarTech

Testing & Personalization POV

But they complement each other… We should think about these tools as complementary rather than one or the other. In general, performance marketing’s goal is to drive higher conversion rates, create new customers/users and increase revenue. We achieve this by leveraging the functionality, strengths and purpose of both toolsets together, Read more…

By Francisco Martinez, MSc., 4 yearsDecember 10, 2020 ago