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Francisco Martinez, MSc.

Los Angeles, CA - VP of Technology with over 18 years of experience in software development, enterprise architecture, product & delivery, and leadership & management. Major in Computer Science & Master of Science in Telecommunications/Electronics.
Optimization

Delivery as a Product Pt.2 – KPIs & Metrics

In Part 1 of the “Delivery as a Product” post, I described how important it is to capture and analyze metrics about your delivery pipeline. This is critical because one of the main goals of this productization of delivery is to relentlessly look for improvements. And you know how the Read more…

By Francisco Martinez, MSc., 3 yearsOctober 30, 2022 ago
Management

Building High-Performance Product Engineering Teams – Purpose

This might become the first of a series of posts about how to build highly efficient and performing teams. As you can guess, building best-in-class teams require many different facets and skills, but in this post, I wanted to touch on building a sense of purpose and fulfillment within the Read more…

By Francisco Martinez, MSc., 3 yearsJune 18, 2022 ago
Product Management

Delivery as a Product

When you have a team that is building a customer-facing product, it’s a common mistake to build your entire product team and associated processes around the application. In fact, you can model everything as a product, and extending that idea, your entire delivery pipeline can be also a product in its Read more…

By Francisco Martinez, MSc., 3 yearsJune 17, 2022 ago
Strategy

Designing for the Enterprise Pt. 1 – Enterprise Components

Designing and building software for the enterprise require a different approach and mindset. That the principle of ‘big picture thinking‘ plays a critical role should come as no surprise. Questions you should ask yourself are: What’s the context of the software you are building? What’s its role in the enterprise’s Read more…

By Francisco Martinez, MSc., 3 yearsJanuary 2, 2022 ago
Strategy

Universal Laws & Core Tenets in Technology

I was recently reading about Immanuel Kant and how he transformed the philosophical world with his ideas and balanced approach to empiricism and rationalism. One of his main contributions was his work on morality, ethics and the ‘categorical imperative’. In the context of morality, the ‘categorical imperative’ principle is defined Read more…

By Francisco Martinez, MSc., 3 yearsDecember 27, 2021 ago
Management

Empathy and the Consultant Mindset

It feels like I have written about this many times in this lifetime, and probably many more in others. Yet I still feel like there is so much to say about it. It’s core and central to who I am, way beyond my professional persona, and one of the main Read more…

By Francisco Martinez, MSc., 3 yearsDecember 18, 2021 ago
Product Management

Technical Debt as Best-Practice

The Context Before you accuse me of clickbait – here me out. This is a very important lesson for people that want to grow into leadership roles. Technical leads and developers growing into product / company leadership (e.g., VP Technology, Directors, etc.) Gaining seniority and experience as Technical Architects Incorporating Read more…

By Francisco Martinez, MSc., 3 yearsDecember 18, 2021 ago
Product Management

Continuous Product Development & Delivery

For many years I’ve been responsible for setting up technology and software development processes, for our clients, and for our company. This includes all the different items you would typically associate with the SDLC (Software Development Lifecycle): Planning & estimations Requirements definition Managing the technical backlog CI/CD – continuous integration Read more…

By Francisco Martinez, MSc., 4 yearsJanuary 14, 2021 ago
Product Management

Hooked on Zwift: A Gamification & Hook Framework Case Study

Hundreds of articles have been written about Zwift, its success, and how it took the cycling and indoor trainer world by storm. Yet I haven’t seen one that goes a little deeper than just the obvious generalities about how it gamified the indoor trainer experience. That was my main motivation Read more…

By Francisco Martinez, MSc., 4 yearsDecember 16, 2020 ago
MarTech

Testing & Personalization POV

But they complement each other… We should think about these tools as complementary rather than one or the other. In general, performance marketing’s goal is to drive higher conversion rates, create new customers/users and increase revenue. We achieve this by leveraging the functionality, strengths and purpose of both toolsets together, Read more…

By Francisco Martinez, MSc., 4 yearsDecember 10, 2020 ago

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Recent Posts
  • Delivery as a Product Pt.2 – KPIs & Metrics
  • Building High-Performance Product Engineering Teams – Purpose
  • Delivery as a Product
  • Designing for the Enterprise Pt. 1 – Enterprise Components
  • Universal Laws & Core Tenets in Technology
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