Hundreds of articles have been written about Zwift, its success, and how it took the cycling and indoor trainer world by storm. Yet I haven’t seen one that goes a little deeper than just the obvious generalities about how it gamified the indoor trainer experience. That was my main motivation Read more…
But they complement each other… We should think about these tools as complementary rather than one or the other. In general, performance marketing’s goal is to drive higher conversion rates, create new customers/users and increase revenue. We achieve this by leveraging the functionality, strengths and purpose of both toolsets together, Read more…
The benefits of cloud computing and all its flavors have been well documented already. For the purpose of this post I will not dive deep into the overall pros & cons. I will focus on how cloud has changed the game within the context of innovation and how it has Read more…
Making a decision around IT and/or product investments can be a daunting task, as it comes with high level of accountability and risks for which you’ll need to do a thorough assessment of likelihood & impact. This decision making process is something that although might fall within your responsibilities, it’s Read more…